P1) What is Internet Marketing?

Internet marketing also known as E-marketing is the marketing of products or services via the Internet. E-mail campaigns, classified adverts, display ads and search marketing are all classed as Internet marketing/ online advertising. E-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Some advantages of E-marketing include the fact of Global reach, this allows anyone in the world who has Internet access to see the website, also it is cheaper to set up and there is a 24 hour service. other advantages include the fact that as Internet marketing is easier, cheaper and quicker to set up and use as the rise in Internet marketing as increased in comparison to TV advertising.