P1) How does ASOS use Internet Marketing?

         ASOS use internet marketing in a variety in order to stay in touch with existing customers and interest new customers in their business. Therefore, they use the following as their form of internet marketing: 

Social Networking: ASOS promotes their company by creating accounts on social networking sites such as Bebo, Facebook, Twitter and more in order to stay in touch with existing customers to update them about recent promotions, trends,sales and more as well as retaining potential customers towards the business to increase the overall visitors and profit.

Banner Advertising: Banner advertising is located at the top of websites and constantly changes advertising a variety of businesses, ASOS, uses banner adverting in order to attract new customers as banner advertising is eye catching and a customer only needs to click on the adverting clip in order to reach the website which then makes customers ware of them and their promotions, offers and the business itself. this could increase the the overall profit and number of visitors ASOS
receive. 

ASOS BLOG: ASOS also promote themselves via e marketing by creating a blog which allows customers to write reviews on the products which they have purchased from ASOS, this allows customers to feel as though ASOS, listen to them as they may sometimes reply back to customers. ASOS blog also contains blogs on the latest celebrity gossip as well as trends and fashion. The ASOS blog allows the business to communicate with their customers in order to see what their customers like and dislike as well as improving on faults by gaining feedback and suggestions in order to develop the business with the help of their customers. 

ASOS online catalogue: ASOS online PDF magazine allows customers to view the magazine online rather than it being delivered home, even though it can be requested by customers for the magazine to be delivered home. the ASOS, magazine can also be emailed to family and friends which can cause a multitude of people receiving the magazine and buying products online. 

ASOS website: ASOS allow customers to view products in order to provide a better view of the form of the product by preparing the product to be seen on models, different angles, zoomed or as a video where a model is walking down a catwalk wearing the product, this gives customers a high street shopping experience and makes them feel as though they are receiving first hand view of the product rather than second hand. By providing these different forms of selection in order for the customer to have the best possible view of the product before purchasing provides the customer to believe the product is the best of its ability and makes the customers believe that asos have done their best possible to provide the most information  possible in order for the customer to understand the product. 

Comments

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This is a very good way of using the internet to promote your business. Internet marketing is that convenience and it is easy and simple. ASOS use several methods of internet marketing to help promote the business and to attract a wide range of customers.
http://www.123internetmarketing.co.uk/