ASOS are the UK's leading online fashion operating store founded by Nick Robertson in 2000, the great grandson of Austin reed founder. ASOS focus on selling products that are seen on leading celebrities and on catwalks at affordable high street prices and aim at 16-35 year olds. ASOS have an estimated profit rise of 104% to £165 million in for the year ended 31st March 2008 and have greater expectation for 2009/2010. ASOS are a limited company which means that customers are able to buy shares from ASOS via the London stock Exchange and if sales increase then the shareholders will also have a greater profit depending on how many shares they have brought.
ASOS are an established internet based website who use the internet in order to promote their company by selling their products online.This is advantageous as it alows ASOS to send their brochures and emails via the internet which will save them money and time as well as allowing customers to recieve information faster
Launched in 2000, ASOS is the second most visited online fashion store in the UK. With 1.7 million registered users, the Web site attracts over 2.6 million shoppers a month and has won multiple industry awards. ASOS’s goal is to manage its aggressive marketing plan to increase customer numbers and to encourage existing customers to spend more. ASOS believes the key to achieving this is through engaging marketing communications that are easy to manage.
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