P1) Does Internet Marketing contribute to or highlight the need for effective identification of new products/market development?

Internet Marketing is when businesses use market research in order to assist them in identifying the wants and needs of their customers and target market. It also allows the businesses to observe demands for a new market and identify the pro’s and con’s of the future new market as well as methods of improvements in order to develop the business.

ASOS use internet marketing in a variety of ways in order to allow them to identify new areas of the market in which they could potentially invest towards. Therefore in order for ASOS to be able to identify a new market they have produced a blog on their ASOS website which allows customers discussions on ASOS products, celebrities as well as fashion trends. The ASOS blog allows customer feedback and suggestions which allow the business to identify their customers’ needs and wants as well as suggestions of a new target market and improvements. The ASOS blog identifies as customer to business method of communication.