There are many ways in which internet marketing is the prime factor for the achievement of the business, such as internet marketing allows businesses to identify the wants and needs of their customers and identify ways of improvements and development as well as identifying the strengths and weaknesses and producing methods of improvements in order to produce higher profits as well as achieving their aims and objectives.
Objectives are something that the business aims towards, ASOS have many objectives such as...
A few of the objectives at ASOS are:
1) Offer choice: ASOS have an average of 1.8million registered users, 3.4 million customers monthly and an approximately 220,000 daily visitors. Therefore in order for ASOS to ensure that they retain their existing customers and attract new customers, ASOS need to provide insurance to their customers that they provide a variety and choice of products that make them different to any high street or online shop, and so in order to ensure their customers that ASOS offer choice ASOS offered for their Autumn/Winter season an average of 30,000 products including own label and branded wear. This shows that ASOS provide a choice and selection. ASOS provide a variety of products from their own label wear to designer wear such as diesel as well as footwear, jackets, makeup, children’s wear, jewellery and shows that they are convenient as they are a ‘click’ away at the same website. In conclusion, by ASOS providing their customers with a wide range of products, it is advantageous as this factor will help attract customers, this can also help gain customer satisfaction and can also provide ASOS with a competitive advantage as they will know the needs and wants of their customers.
2) Deliver impeccable service: As ASOS are a ‘clicks’ business they will need to deliver the customers their goods to their address, therefore ASOS provide customer service by ensuring that goods are delivered to the homes of the customers. This can provide customers satisfaction as if the goods are on time then customers may want to order more products from ASOS however if goods are not on time as in late then customers may feel dis-likened by this and may not want to order goods from ASOS. Therefore ASOS offer a variety of services such as next day delivery, Saturday delivery, standard delivery aimed to reach the customers within 2-3 days, weekend orders are delivered on Mondays, and customers are able to state the days when they would like delivery. In order for customers to be ensured that their delivery will occur ASOS send their customers emails to confirm this and also to offer discounts. If customers have enquires they are able to contact the customers care service which is available 24/7
3) Unquestionable value: ASOS stands for As Seen On Screen and so customers are attracted as they are able to buy clothes similar to those of celebrities but at an affordable price, as ASOS have an reasonable pricing strategy as ASOS which attracts a wide range of customers. However all prices are not of low value as there are products that are more expensive these can be due to the fact that its designer or the fabric used etc. Therefore, overall internet marketing allows ASOS to achieve their objectives in a variety of ways such as promotion.
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