There are a variety of benefits such as:
1) Internet marketing allows businesses to identify the wants and needs of their customers. ASOS provide their customers with an online blog which allows the customers to have conversations about a variety of subjects including ASOS products, suggestions and feedback. This allows ASOS to identify the customers’ wants and needs.
2) Internet Marketing is Cost-Effective as businesses do not have the pressure worrying about traditional methods of communication such as posting letters etc. Internet marketing is a cheaper and effective method of communication used by ASOS. This is an advantage as ASOS do not have the pressure of producing letters or reading letters etc as they have the comfort of reading customers reviews online instantly and using the internet in order to send customers emails or reply to suggestions etc, this also saves time and money as ASOS are able to invest their money in promoting themselves via the internet in order to attract more customers which will provide more feedback and suggestion and provide the growth of ASOS
3) Internet marketing allows a range of multimedia and graphics which offers a more attractive and appealing business advert as well as website. ASOS are a ‘clicks’ and are therefore a internet based business, therefore they use a wide range of multimedia such as allowing customers to view products zoomed or from different angles as well as allowing to see the product on models walking down a catwalk, this allows customers to see how they would look walking down the high street. ASOS also use banner advertising to attract new and existing customers towards their business.
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