P3) Describe the opportunities offered to businesses using internet marketing in relation to business efficiency

Online businesses such as ASOS are offered many types of efficient services such as:

• Internet marketing is relatively in expensive
• Can reach a wide audience World Wide Web
• Can be reached 24 hours 7 days a week
• Wider range of opportunities for advertisers
• Easier for customers to search for products that they intend to buy online.
• Online adverting is far more attractive than other types. 
• Expansion of a business online is far more convenient
• Comapnies such as ASOS can now incorporate video demos of their products which helps customers on the clothing they buy. 

• Businesses can be expanded world wide without incurring any major costs
  
  -Uses different marketing techniques to connect audiences with the business such as feedback blogs
  -Use of internet allows businesses such as ASOS to manage their supply demand and the use of electrionic communication reduces staff costs. 
  -The internet provides provides opportunities for an increase in sales from new and existing -Customers as well as an opportunity to be able to monitor competitor activity.